A fake streetwear store that I conceptualized

Novice represents a learning experience and the willingness to make mistakes in order to better yourself.

The retail space primarily stocks clothing and books,
and workshops are held to educate consumers on product and process of clothing.

Store Layout

Left (retail) , Right (workshop)

Workshop Layout

Novice ‘Rookie’ Hoodie

Poster Ads

Novice Shopping Bags
On-brand playfulness and distressed construction