NOVICE

A fake streetwear store that I conceptualized



Novice represents a learning experience and the willingness to make mistakes in order to better yourself.


The retail space primarily stocks clothing and books,
and workshops are held to educate consumers on product and process of clothing.








Store Layout

Left (retail) , Right (workshop)



Novice ‘Rookie’ Hoodie


Poster Ads






Novice Shopping Bags
On-brand playfulness and distressed construction





© 2019 Matt Vinas